Around The Park


There are plenty of activities going on around Piedmont Park to keep you entertained, should you choose to take a break from the music.

Immerse yourself in AT&T’s Virtual Reality Experience or snap a photo with an amazing view at the ACUVUE® #ChangeItUp Zone. Get your favorite Artist’s autograph at the Waterloo Records Honda Artist Shack or show your MM spirit with some face paint courtesy of El Jimador. No matter what, you’re sure to have a blast.

Take a scroll through the activities that make Music Midtown one of a kind.

ACUVUE® #ChangeItUp Zone

Take a selfie from the photo deck with a killer view of the festival. Snap a pic in the music video-style photo booth. Cool off with A/C. Recharge your phone. Refresh your look. Customize a pair of sunglasses on the way out. We’re right by the Ferris wheel on the north side of the park. Stop by and change it up!

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AT&T Lounge

Immerse yourself at Music Midtown with AT&T’s virtual reality experience featuring the Samsung Gear VR, visit the DJ Mashup experience and make your own mix to share with friends or take your chances in the AT&T GoPhone Fast Grab Money Machine. Interested in super cool prizes? Come and enjoy all of this awesomeness at the AT&T Lounge!

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Citi Cardmember Lounge

Join us in the Citi Cardmember Lounge for a premium experience offered exclusively to Citi cardmembers. This dockside oasis will feature mobile device charging stations, a “Backstage with Citi” artist Q&A session and live feeds of each stage!

We’ll also have a GIF Photo Booth, Wi-Fi, a dedicated full-service bar and a few other perks! Oh, and did we mention we will have air conditioning and private restrooms for all Citi Cardmembers?

How do you get in? Register for cashless and link your Citi card to your festival wristband. That’s your ticket to participate in this experience and live the #CitiVIP life at Music Midtown in 2016.

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CLIF Bar Bike Valet with Atlanta Bike Coalition

Beat the traffic, get front row parking and reduce your carbon footprint by riding your bike to Music Midtown. CLIF Bar will be onsite to provide secure and easy valet bike parking. Each biker will receive the NEW Nut Butter Filled CLIF Bar to #FeedYourAdventure.

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Coca-Cola Lounge

Take a break from dancing at Music Midtown this weekend and come hang out in the Coca-Cola Lounge. Sip on a refreshing, ice-cold Coca-Cola beverage and relax in the lounge while our DJ spins some beats. Cell phone losing power? Take advantage of chargers built right into our comfortable couches.

For a more active break, come find the Coca-Cola larger-than-life headphones. Our friendly staff will help you and your squad create an awesome, shareable GIF to show how you #TastetheFeeling.

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Coors Light Basecamp

Take a break from the sun and join us at the Coors Light Base Camp for an all-day Silent Disco party! Located on Oak Hill near the Roxy Stage, come lounge, dance or relax with an ice cold Coors Light.

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El Jimador Booth

Shake up your Music Midtown experience with el Jimador Tequila! We’ve got refreshing, crisp margaritas to cool you down and face painters to bring out your Sugar Skull spirit animal! We also have a secure place to charge up your phones so you can keep sharing your amazing moments (#eljimador #musicmidtown #bestweekendever). Jimi the Luchador will even be there for an even more epic moment – if you see him, take a pic and share it with us! El Jimador wants you to Enjoy 100% Responsibly. Sorry – no one under 21.

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Go RVing

Experience Music Midtown from the comforts of an RV! Go RVing will have a fun, new RV to explore and free prizes. Find your AWAY!

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Honda Waterloo Records Artist Shack

Want to meet your favorite artists up close and personal? Go home with a ton of autographs? Add to your vinyl collection? Get a chance to the win the car of the year? Just swing by the Waterloo Records Honda Artist Shack.

For the latest signing schedules, follow @HondaStage and @WaterlooRecords. To enter for a chance to drive off in an all-new Honda Civic, go to

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Jack Daniel's Experience

Stop by the Jack Daniel’s Experience to take our Virtual Reality Distillery Tour, recharge your mobile phones at the Jack Daniel’s Charging Station and enjoy some of the Best Cocktails served at Music Midtown!
Your friends at Jack Daniel’s remind you to Drink Responsibly. #jackliveshere

No one under 21 admitted.

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Luden's Selfie Booth

Luden’s ® SELFIE Booth

Come take the perfect selfie with your squad and Luden’s® this weekend! Stop by our SELFIE Booth to get a Luden’s® flavor inspired photo with your crew. We’ll have plenty of Luden’s® on hand to soothe your throat all weekend long!

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Come relax with Roadie! We will have a lounge area for hanging out, charging phones, and getting some free swag.

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Svedka Tent

Join the party at the SVEDKA tent where you can purchase your favorite SVEDKA Cocktail! Mixed with our new Cucumber Lime or a refreshing Strawberry Lemonade for the perfect cocktail to enjoy during Music Midtown. Please enjoy SVEDKA Responsibly.

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Twix Tent

Come check out Left and Right TWIX all weekend. Left TWIX is an awesome combination of delicious cookie and flowing caramel bathed in chocolate. And Right TWIX is an amazing pairing of scrumptious cookie and cascading caramel cloaked in chocolate! Try them both at Music Midtown.

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Uber Tent

Swing by the Uber tent for custom branded festival swag and a little something extra for our loyal VIP riders. Want a free trip to/from the festival? New users can enter promo code MusicMidtown16 for a free first ride up to $20.

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