Beyond the Music

Gala Music

Gala Music, a decentralized world for music, built around unique experiences and supporter rewards, is excited to sponsor Music Midtown. Stop by the Gala Music tent to snag exclusive Gala Music merch. Plus, meet a few of the talented musicians that will be featured on the Gala Music Cotton Club Stage.

Lysol Air-Aoke

Did you know singing can release droplets of viruses + bacteria into the air? Lysol’s Air-Aoke booth allows festival-goers to sing Music Midtown hits while artistic depictions of viruses + bacteria appear on walls and ceilings via LED surround-screens, creating an immersive, 360-digital experience. Sing it, then sanitize it with Lysol!

Owen’s Craft Mocktail Bar

Owen’s Mixers for Music Tour is coming to Atlanta as the Official Cocktail Mixer of Music Midtown. Quench your thirst with the ultimate non-alcoholic delights at Owen's Craft Mocktail Bar! Indulge in a variety of four tasty mocktails, expertly crafted to deliver a refreshing burst of flavors. #JustAddOwens🍹

SKYY Vodka Pacific Mineral Cove

Hey Music Midtown fam! Come hang with SKYY Vodka at the Pacific Mineral Cove for the freshest drinks, vibes, and beats 🥂💙🎶 Click to learn more!

Smirnoff Ice Chill Zone

Hey ATL! Come visit the Smirnoff Ice Chill Zone to enjoy a Smirnoff Ice Lemonade, chill out in the shade, and soak up the vibes. Check us out in between the Great Southeast Music Hall and the ferris wheel!

White Claw Shore Club

White Claw, friends, and 3 days of watching world class artists ?🎶 Sounds like the perfect combo. Join us at the White Claw Shore Club to complete your experience!


Don’t miss a beat! Indulge in your cravings and rock on 🎶 🎸 Gopuff it and get $10 off your first 3 orders.

about-face Beauty Stop

LAY. CREATE. EXPRESS. Drop by the about-face Beauty Stop for complimentary, festival-proof makeup looks, like pro-level pigment, long-lasting lips + iridescent shimmer, done by our on-site makeup artists.Swatch + play with the award-winning, high-performance makeup IRL, plus score exclusive discounts just for stopping by. And shop our festival exclusive kit to save $$$.

The Electrolit Zone

Electrolit is joining the party at Music Midtown this year. Their premium hydration beverage will be available at select concessions to keep you refreshed, refueled and recharged. PLUS you can try a sample shot at The Electrolit Zone with lounging, shading, a 360 photo moment, and more!

American Apparel Atlanta Tee Lab

Check out the AA Tee Lab for the chance to snag a festival-exclusive American Apparel tee (while supplies last)! Choose your custom-printed design or add an embroidered patch to your own festival merch, and get ready to show off your new fit in the photo booth.

Everything Legendary Food Trucks

The wait is over! Everything Legendary, the world’s BEST plant-based burger, is coming to Music Midtown! Look for our pink food truck with menu items such as burgers, tacos, nuggets, and more! Find us in grocery stores or shop our Legendary Marketplace at